PR Liaison

Purpose of the Position
The PR Liaison will serve as PDA’s primary interface with the press, maintaining media relationships and ensuring timely communication of PDA’s activities. The role requires excellent spoken English and Urdu, clear broadcast-quality diction, an established network of press contacts, and confidence representing the institution on camera. The PR Liaison will also host podcasts and interviews recorded at PDA for Digital Nation Pakistan (DNP) and other content purposes. The source document states a preference for a female candidate.

Key Responsibilities

• Build and maintain relationships with journalists and media houses, keeping the press regularly updated on PDA activities.
• Receive and distribute PR packets comprising text and imagery to the media in accordance with the PDA Media Governance Policy.
• Host and appear in podcasts and interviews recorded at PDA for DNP and other content output.
• Attend PDA meetings and events as the communications representative on the ground.
• Direct and supervise photographers at meetings and events.
• Act as the routing point for incoming media inquiries in accordance with the Media Governance Policy. Only the Chairperson and the Chairperson’s designated spokespersons may speak to journalists.

Education

Bachelor’s degree in Mass Communication, Journalism, Public Relations, Media Studies, or a relevant field.

Experience

• Minimum 4 years of experience in media, journalism, public relations, or corporate communications.
• An established, demonstrable network of press contacts in Pakistan.
• Sound understanding of government communications and protocol.

Key Competencies

• Excellent spoken English and Urdu, with clear broadcast-quality diction and a strong on-camera presence.
• Confidence and ability to host and anchor interviews and podcasts.
• Professional presentation and communication skills.
• Media relations and press coordination.