Digital Communications & Media Manager

Purpose of the Position
The Social Media Manager will own the end-to-end operation of more than 10–15 social media accounts across PDA’s brands and platforms, including scheduling, publishing, recording, monitoring, and performance analysis.

Key Responsibilities

• Own the publishing calendar and schedule and publish posts across every account at the appropriate times.
• Maintain and secure all accounts in accordance with credential rules in the PDA Media Governance Policy.
• Monitor all channels daily and record and log everything published.
• Analyze performance across accounts and report on reach, engagement, and growth.
• Coordinate with the Head of Content on comment moderation and escalation.

Education

Bachelor’s degree in Marketing, Mass Communication, Digital Media, Public Relations, or a relevant field.

Experience

• Suggested minimum 4+ years of relevant experience. The source document notes that this minimum can be finalised with the Chief of Staff.
• Experience managing a large, multi-account social media operation.

Key Competencies

• Proficiency with scheduling, publishing, and analytics tools across Facebook, Instagram, TikTok, X, LinkedIn, and YouTube.
• Disciplined, process-driven, and reliable execution against publishing schedules.
• Data literacy and ability to produce clear performance reports.
• Account security, channel monitoring, comment moderation, and escalation coordination.